Branding Packages

We talk to 30-40 meeting planners a day, equaling thousands per year.  We know what works. We understand branding and are considered experts in our industry. We are  marketing speakers, trainers and consultants. Want to get hired? Below is straight talk about being greater than your competition- not equal to or less than. Below is about branding and technology today.  

 

Personal Branding

The single most important thing you will do for yourself is branding. It's not who you know, it's who knows you.  People do business with people they like. Your branding determines your value; thus determining what you charge companies for your services. All ancillary products need the same identity, that is your brand. i.e. One- sheets, business cards, stationary, envelopes, tri-folds, postcards, DVD's  and Audio-CD's .

 

One-sheets

Exhibit marketing language to sell you to the company. The formula is 90% information and 10% bio and credentials.  Topics + information + benefits = results. The company's interest is hiring you to achieve measurable results; not your biography.  

 

Two-sided one-sheets

Provides a second page displaying all of your ancillary products, such as audio CD's, books,  DVD’s and workbooks.  Also you should include testimonials.

 

Topics...

...include a value message. Tune into WIIFM (what's in it for me). Let  the company know what they will gain by hiring you or they may tune "off" of you.  Companies hire you because your value is linked to knowledge. They are hiring you as the expert.  The source of new information that is essential to that companies growth.  Economics 101- Business defined is profit! 

 

Verbiage

Keep it fresh and update it often. Craft your words into positive results using marketing language. People want solutions and answers. They want someone "solving" their problems.

 

Imaging

Four part color separation and ”color bleeding" off the page is a design must. Borders limit the space for all the good stuff and tell the event planner that you printed the document on your home printer. If you wish to be perceived as a professional…then you must marketing yourself as one and have the products to back it up.

 

Text alignments

Set yourself apart from your competition and others.  Left, center or right alignments are not visually pleasing and look like other paperwork on a meeting planners desk.  It blends in. You want to be noticed! "Text wrapping" around your "infinity shot" is the now technology.

 

Audio CDs & DVDs

Tape your engagements and package them with branded covers.  Reward yourself by building ancillary products and promoting those on your one sheet. This is another way to generate income. Use formulas that are already working.  Sale pricing ends in .99 cents. Full price ends in .00 cents. Books end in .95 cents. Keep in mind, audio products mean you could be in the decision maker’s car and have their undivided attention.

 

Photos

A full body action shot is the preference. "High Key" or "Infinity" shot is the professional term. These can be done at any studio for $50 or less.  This photo is you in action. Show the event planner what you look like doing what you do. Head shots, thinker poses and glamour shots are "dated”.

 

Testimonials

When you say it yourself it's bragging. When someone else says it about you it is proof! Utilize other companies’ brands that have hired you. It will benefit you by association. Example: McDonalds, Merrill Lynch, Goodyear.

 

Logos

Use them on your branded materials.  An affiliate logo show involvement and associates you within your industry. Example: NSA, ISN, CSP.

 

Logos

We are certain that your decision to BRAND yourself will increase your fees and booking engagements. Our owner, David Wright, will consult with you about your brand and help get you noticed. IT IS FREE. It is one of your benefits to being an ISN member.

 

Yes, you can afford graphics! No interest payment plans are available. We want your business and work within your budget. We solve all needs in our graphics department. Products can be sold separately or we offer package that will save you even more of your marketing dollars.  

Being the best requires the best marketing materials. It is almost a  requirement to have at least a PDF formatted one sheet. You can also purchase design time (2 hours) for $100.  If you decide to print with us- Great! Our prices are lower than our competitors.  We’ll let you decide.